AI Visibility Audit for Swiss Companies
Your competitors are recommended by AI. Are you?
I check whether ChatGPT, Perplexity and Google AI actually find and recommend your business — and deliver a concrete, prioritized plan to make sure they do. If the plan works for you, I implement the individual points.
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A risk-free entry point, then the right next step
GEO-Light
- 8 targeted questions asked live to ChatGPT and Perplexity
- Checks whether your business is mentioned at all
- Short result with an honest assessment
- No obligation
GEO optimization
- For well-made websites that AI assistants don't mention yet
- Structured data on your business, offering and opening hours
- Access opened for AI crawlers, technical basics fixed
- Consistent contact details and legal notice
- Before-and-after proof: AI systems can read your website and match your details correctly
- Follow-up included: after 4–6 weeks I repeat the AI check and show you what has changed
- Your design stays as it is: the changes happen in the background
- The price applies to websites of up to about 5 pages
Access to your website is required. With website builders, some changes are limited; I'll clarify this before we start. AI systems pick up changes with a delay, hence the follow-up. What I can commit to: they will be able to read your website correctly afterwards — who they recommend is their own decision.
Schedule a callGEO complete
- Everything in the GEO optimization: I implement the technical basics (up to about 5 pages, larger websites on quote)
- Analysis across six weighted categories: Citability, Brand Authority, Content E-E-A-T, Technical GEO, Structured Data, Platform Optimization
- Competitive benchmark
- Prioritized 30-day action plan for content and mentions on other sites
- 30-minute call to walk through the report
- On request, I also implement content and set up profiles and directory listings — quote after the analysis
Your website is good, but AI assistants don't mention you? If it works for your visitors — clear, mobile-friendly, with up-to-date content — the GEO optimization from CHF 900 is often enough: the changes happen in the background, your design stays. GEO complete is worth it when the cause runs deeper: content, mentions on other sites or how you compare with competitors — the technical implementation is already included.
What does each package cover? The technical side — crawler access and structured data — accounts for about 25% of the score in my method. It is the foundation: without it, AI systems cannot reliably read the rest. The remaining 75% comes from content, brand authority and platform optimization. The GEO optimization covers the foundation, GEO complete all six categories.
Prefer to start small? If you begin with the GEO optimization and move to GEO complete later, you only pay the difference.
A larger website or your own agency? For companies with an extensive website, I also offer the analysis on its own: six categories, benchmark and action plan — your web team or agency handles the implementation, and I support them on request. Price on quote, depending on the size of the website.
You are not left alone with the plan. With GEO complete, the technical points are already implemented. For content as well as profiles and directory listings, you receive a quote after the analysis — or you implement the plan yourself or with your agency. Mentions that depend on third parties — reviews, press, partners — are something nobody can guarantee: I show you what is realistic and support you along the way.
If the analysis shows that a new website makes more sense than adapting the existing one, the technical implementation on the old site is dropped. The new website is quoted at the web design prices; for a multi-page website, the GEO complete price is fully credited.
Six categories, one score
AI Citability
25%How citable your content is for AI systems.
Brand Authority
20%Whether third-party sources confirm your business as a real entity.
Content E-E-A-T
20%Experience, expertise, authoritativeness and trustworthiness.
Technical GEO
15%Crawler access, rendering, llms.txt, load time.
Structured Data
10%Schema.org markup — the language machines read.
Platform Optimization
10%Readiness for AI Overviews, ChatGPT, Perplexity, Gemini.
25% technical, 75% content and authority. I implement Technical GEO and Structured Data (25% together) with the GEO optimization. GEO complete additionally analyses the other four categories (75%) — with a prioritized action plan.
Patterns that repeat
No Organization or industry-specific schema (e.g. LegalService, Dentist, LocalBusiness) — search engines and AI systems can't reliably match name, address and opening hours.
No legal notice (Impressum), or one linking to a page that doesn't exist — a trust issue that goes beyond GEO.
Structured data with the wrong contact email — usually a leftover from the website build that nobody fixed.
No named, qualified person of responsibility — whether physician, lawyer or master craftsperson: one of the most important trust signals, often missing.
Anonymized, recurring patterns from past audits — no details about individual companies.
Three steps — from test to implementation
GEO-Light
Free and in ~48 hours: eight questions asked to ChatGPT and Perplexity show whether your business is mentioned at all.
GEO optimization or GEO complete
If the technical basics are enough, I implement them directly with the GEO optimization. If the cause runs deeper, GEO complete adds the analysis: six categories, prioritized findings, a 30-day action plan — in a clearly structured report.
Call & further implementation
With GEO complete, I walk through the report with you in 30 minutes. Whatever goes beyond the technical side — content, profiles and directory listings, up to a full new website — I implement on request, quoted after the analysis. Or you implement it yourself or with your agency.
I'll build your website GEO-ready from day one
An audit shows what's missing — sometimes the simplest fix is a new website built from the start so AI systems can read and cite it: structured data, clean semantic HTML, clear, citable content.
New website, GEO-ready from day one
- Custom design, optimized for mobile
- Schema.org markup (Organization/LocalBusiness) and FAQPage where relevant
- Clean semantic HTML, robots.txt open to AI crawlers
- Data protection & legal notice per Swiss requirements
- One round of revisions included
Already done GEO complete with me? If the new website replaces the technical implementation on the existing one, its price is fully credited for a multi-page website.
Pauline Zbinden
Zbinden Software · Sisseln, Switzerland
Services- AI Visibility Audits (GEO)
- Web design with GEO foundations
- AI agents & process automation
I check websites the way AI systems read them — not the way humans see them.
As founder of Zbinden Software, I analyze how visible Swiss companies actually are to ChatGPT, Perplexity, Google AI and others. Most websites were built for humans and classic search engines — not for the way AI systems make recommendations today. Every audit follows the same transparent methodology and ends with a concrete, prioritized plan instead of vague recommendations — one I then implement myself.
Before this, I spent five years building embedded software in C++ at Hexagon Manufacturing Intelligence and analyzing technical requirements as a consultant at Drees & Sommer Switzerland.
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