ZBINDEN·SOFTWARE GEO AUDIT
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AI Visibility Audit for Swiss Companies

Your competitors are recommended by AI. Are you?

I check whether ChatGPT, Perplexity and Google AI actually find and recommend your business — and deliver a concrete, prioritized plan to make sure they do.

Method

Six categories, one score

AI Citability

25%

How citable your content is for AI systems.

Brand Authority

20%

Whether third-party sources confirm your business as a real entity.

Content E-E-A-T

20%

Experience, expertise, authoritativeness and trustworthiness.

Technical GEO

15%

Crawler access, rendering, llms.txt, load time.

Structured Data

10%

Schema.org markup — the language machines read.

Platform Optimization

10%

Readiness for AI Overviews, ChatGPT, Perplexity, Gemini.

What I typically find

Patterns that repeat

Common

No Organization or industry-specific schema (e.g. LegalService, Dentist, LocalBusiness) — search engines and AI systems can't reliably match name, address and opening hours.

Common

No legal notice (Impressum), or one linking to a page that doesn't exist — a trust issue that goes beyond GEO.

Regular

Structured data with the wrong contact email — usually a leftover from the website build that nobody fixed.

Regular

No named, qualified person of responsibility — whether physician, lawyer or master craftsperson: one of the most important trust signals, often missing.

Anonymized, recurring patterns from past audits — no details about individual companies.

Process

Three steps to your plan

01

Quick check

I review your website at a high level and tell you honestly whether a full audit is worth it.

02

Full audit

Six categories, prioritized findings, a 30-day action plan — in a clearly structured report.

03

Call & implementation

15 minutes where I walk through the report with you. Not a sales call — you decide afterward.

Founder

Pauline Zbinden

Zbinden Software · Sisseln, Switzerland

Services
  • AI Visibility Audits (GEO)
  • Custom software for production & operations
About me

I check websites the way AI systems read them — not the way humans see them.

As founder of Zbinden Software, I analyze how visible Swiss companies actually are to ChatGPT, Perplexity, Google AI and others. Most websites were built for humans and classic search engines — not for the way AI systems make recommendations today. Every audit follows the same transparent methodology and ends with a concrete, prioritized plan instead of vague recommendations.

Before this, I spent five years building embedded software in C++ at Hexagon Manufacturing Intelligence and analyzing technical requirements as a consultant at Drees & Sommer Switzerland.

More about me →

Want to know where your business stands?

I'll get back to you within 1–2 business days.