Zbinden Software
Two ways your business benefits from AI.
I automate the processes that cost you time, and make sure AI search systems like ChatGPT and Google AI actually find your business. Two standalone, pragmatic offerings for Swiss SMEs.
Two ways I can help
AI Agents & Process Automation
I automate recurring processes and build AI agents that take on real tasks — pragmatic, quick to implement, with measurable impact.
GEO Audit — AI Visibility Check
I check whether ChatGPT, Perplexity and Google AI find and recommend your business, and deliver a prioritized action plan.
Discover the auditWho is this for?
SMEs with recurring, manual processes that noticeably cost time.
Companies who want to know whether AI search systems find them at all.
Teams who want fast, measurable results — not a months-long IT project.
Who's behind Zbinden Software
Pauline Zbinden — Founder · Software engineering & business analysis
For over five years I've built software in demanding technical environments. At Hexagon Manufacturing Intelligence in Aarau I developed C++ embedded software for the controller of Laser Tracker measuring systems on QNX – including an IoT integration, driver and hardware abstraction on x86, and end-to-end integration and unit tests.
As a Junior Consultant at Drees & Sommer Switzerland, my focus was the interface between business units, clients and development: analysing requirements, structuring them and translating them into workable technical solutions.
With Zbinden Software I bring the two together – technical delivery and requirements analysis – for Swiss SMEs: AI agents and automations for recurring processes, and GEO audits for visibility in AI search systems.
- 2019–2024Embedded Software Developer C++ · Hexagon Manufacturing Intelligence, Aarau
- 2024–2025Junior Consultant · Drees & Sommer Switzerland, Zurich
- 2015–2019Trinational mechatronics degree · BSc FHNW Muttenz, BEng DHBW Lörrach, Licence Mécanique IUT Mulhouse
- LanguagesFrench & German (native), English (full professional)
- TechnologiesC++, Python, Azure, agile development (SCRUM), testing & QA
Frequently asked questions
What is a GEO audit?
A GEO audit (Generative Engine Optimization) checks whether AI search systems like ChatGPT, Perplexity and Google AI find a business, understand it correctly and recommend it. Zbinden Software assesses six weighted criteria for this – AI citability, brand authority, E-E-A-T, technical GEO, structured data and platform optimization – and delivers a prioritized action plan.
How does GEO differ from traditional SEO?
Traditional SEO targets rankings in Google's list of links. GEO aims for a business to be named as a source and recommended within the answers of AI systems. The technical basis overlaps, but GEO puts additional weight on citable content, structured data and clear signals about company identity.
Which AI systems are checked in the GEO audit?
The currently most-used AI answer systems are checked: ChatGPT including web search, Perplexity, and Google AI Overviews and Gemini.
Which businesses benefit from process automation?
SMEs with recurring, manual tasks that noticeably cost time – duplicate data entry, scattered files or paper-based approvals. The focus is on solutions that are quick to deploy with measurable benefit, not months-long IT projects.
How does working together work?
It starts with a free 30-minute call to clarify the specific need. Then comes a prioritized proposal: for the GEO audit, an analysis report with an action plan; for automation, a clearly scoped first package – Quick Win Automation or KI-Agent Starter.
Let's talk
It starts with a free 30-minute call to clarify your specific need – process automation, AI agents or AI visibility. More about me.