Web design for Swiss SMEs
A website your customers like — and ChatGPT can find.
I design clear, modern websites for small businesses, shops and associations — with personal support, a transparent price, and built so AI assistants like ChatGPT can understand and recommend you too.
Clear prices, no surprises
One-pager
- One page with everything that matters — offering, opening hours, contact
- Custom design that fits your business — no off-the-shelf template
- Texts written by me, based on your information
- Optimized for smartphone, tablet and desktop
- Free 30-minute initial call
- Data protection & legal notice per Swiss requirements
- GEO-ready: structured data, clean HTML, open to AI crawlers
- One round of revisions included
Example: Spielgruppe Sunneschiin ↓
Schedule a callWebsite
- As many pages as your offering needs — individually structured
- Everything in the one-pager included
- A previous GEO audit is fully credited
Care plan
- Hosting included
- Small changes such as texts, images, opening hours and news
- Up to about 1 hour of work per month
- Then cancellable monthly
Without the plan: changes billed by time spent, CHF 120 per hour.
More and more customers ask ChatGPT instead of Google
“Where's a good restaurant near me?”
Questions like this now often go to ChatGPT or Perplexity. They recommend businesses they can clearly identify: name, offering, location, opening hours.
That's why I build every website so AI systems can read it. Nothing changes for your visitors — it all happens behind the scenes.
More on AI visibility →What does ChatGPT say about your business today?
- 8 typical customer questions, asked live to ChatGPT and Perplexity
- Result within ~48 hours, with an honest assessment
- Works even without an existing website
- No obligation
Online in four steps
Getting to know you
30 minutes, free: what do you do, who do you want to reach and what should the website do?
Concept & design
I propose the structure and design — tailored to your business and your customers.
Build
I build the website, you see progress and give feedback. One round of revisions is included.
Go live
The website goes live — with structured data for Google and AI systems from day one.
Expect about 2 weeks for a one-pager and 3–4 weeks for a multi-page website.
Frequently asked questions
How much does a website cost?
A one-pager — a single page with everything that matters — starts at CHF 2,400, a multi-page website at CHF 4,800. I'll give you the exact price after the free initial call — depending on how many pages and features you need.
How long does it take?
A one-pager is usually ready in about 2 weeks, a multi-page website in 3–4 weeks — depending on how quickly information and images are available.
Where will the website be hosted?
Whatever is easiest for you: if you already have a domain and hosting, I replace the website right there. Otherwise, I set up new hosting. Ongoing domain and hosting costs are not included in the price — with the care plan, hosting is included. The domain stays registered in your name — it belongs to you.
Who writes the texts?
I do. You give me the information — in a conversation or in writing — and I turn it into texts that match the design and make people want to get in touch. You review everything, and of course you can have anything changed later.
Who provides the photos?
You provide the photos — that way, the image rights are clearly yours. If you like, I can take photos myself or organize a photographer; these costs are billed separately.
What if something changes later?
With the care plan at CHF 79 per month, I handle small changes such as texts, images, opening hours and news (up to about 1 hour per month) for you — hosting included. Minimum term 6 months, then cancellable monthly. Without the plan, changes are billed by time spent at CHF 120 per hour.
What does “GEO-ready” mean?
GEO stands for Generative Engine Optimization: the website is built so AI assistants like ChatGPT, Perplexity or Google AI understand who you are, what you offer and where to find you — through structured data, clean HTML and open access for AI crawlers.
I already have a website. Do I need a new one?
Not necessarily. The free AI check shows whether ChatGPT and Perplexity mention you today. Sometimes targeted changes are enough — that's what the GEO audit is for.
Is a GEO audit credited?
Yes — if you commission a new multi-page website from me after a GEO audit, the audit price is fully credited.
A real example
Spielgruppe Sunneschiin
Playgroup, baby group & parent-child gym · Sisseln AG
Three offerings under one roof — and a website where parents find what they need in seconds: when, where, for which age and how to sign up.
- All three offerings clearly separated, with location, times and age at a glance
- One-click WhatsApp contact, downloadable registration forms
- Just as easy to use on a smartphone as on a computer
- Behind the scenes: structured data on offerings, opening hours and FAQs, so Google and ChatGPT understand the playgroup correctly
Pauline Zbinden
Zbinden Software · Sisseln, Switzerland
Services- Web design with a GEO foundation
- AI visibility audits (GEO)
- AI agents & process automation
Personal, direct, local.
I'm Pauline Zbinden and I build websites for small businesses, shops and associations — without agency overhead: you have one contact person from start to finish. My background is in software development and requirements analysis, so I also take care of what you don't see: clean code, fast loading times and data that Google and AI systems understand.
More about me →